Tuesday, 26 February 2013

Test Shoot for Hindu Goddess

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In this post I will discuss a test shoot I did for the Hindu Goddess look, which will be springs limited edition theme. For this test shoot I have been experimenting with using black kohl and liquid liner on they eyes combined with turquoise eye shadow. I took my inspiration from Chanel’s A/W 2012-2013 Bombay-Paris show and traditional Hindu/Indian style makeup for these looks. I felt that by looking at both fashion interpretation of the Hindu religion and traditional images, it gave me a clear idea of how to combine the looks. To interpret something that communicated elements from the Hindu religion and Goddesses as well as a look that is on trend and wearable.












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The first look focuses on strong, structured lines using liquid liner and a small amount of colour in the inner and outer corners of the eyes. I have created this to look to reflect all the intricate detailing on the Hindu Goddesses. I feel that the lines on the bottom of the eyes going into the corners need to be a lot straighter, more defined and more symmetrical in able for this look to be good enough to be used. After speaking to Lottie about this look it was suggested that rather than using black liner, I might get a better effect by using a brown liner and then drawing a very thin white line underneath to highlight it. I feel that this is something that will defiantly work well, however I am not going to use this look as part of the Hindu Goddess theme. I think the style and the lines around the eyes are two edgy for the Victoria’s Secret brand. I don’t think this is something that would be seen on a Victoria’s Secret campaign as they focus is more on bringing out the best of your features using makeup in a more natural way. I also feel that this look is not a wearable and achievable look for people, therefore it would not be successful in selling the product. I am glad that I tested this look out. Although it isn’t something that works for this project, throughout this project I have found that discovering what doesn’t work is as important as discovering what does.






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For the second test look I have used black kohl liner and smudged it along the top lash line and winged it out in the outer corners, as well as smudging it along the lower lash line. I then applied Victoria’s Secret shimmer eye shadow to the eyelids and along the bottom of the lash line. To contour the eyes and create a more smoky effect I blended a brown shadow in the creases of the eye. The eye shadows both blend well together and create a smoky effect that isn’t too heavy, I feel by adding this colour it ties the themes element of colour in. I added Vaseline on the top of the eyelids to create a gloss effect on the eyes, however the Vaseline quickly sank into the eyelids and as a result washed the colour out both on camera and in person. I feel that this look works well for both the Hindu Goddess theme and the Victoria’s Secret brand. I will re-create this look on the shoot but I wont use Vaseline on the eyelids, as I want the colour to show more in the photos. To ensure that this does not look other the top I am going to keep the skin clean with a nude lip. To add an element of culture into this look and to further relate it back to the theme I plan to use jewellery or by the traditional Indian tikka to place on top of the models head so it sits on the forehead. 

For my second look for this theme, I plan to keep the skin clean and fresh and create a bright orange matte lip, whilst keeping the eyes simple with a thin black line along the upper lash line and a coat of mascara. I have decided to do this look because it is on trend and versatile, because people can recreate the look with any lip colour to suit their skin tone. The look also incorporates bright colours that I wanted to use throughout this theme. Below shows my inspiration for this look.



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