After showing and discussing the revised Grecian goddess mood board with my tutor we have decided that this one works. As a result of my research over the past week I have decided not too create a trend package that will determine the colours for the 2014 Victoria’s Secret beauty collection. But, instead to comprise a trend package out of the mood boards I have created for each theme. This will give a much clearer idea of the direction and concept behind the advertising campaign and in turn each theme offers up its own colour palate, this is something that will be shown throughout this trend package. This is a decision my tutor has also agreed with. After speaking about my work and what I propose to do for my upcoming shoots, which is shown in the story board for my upcoming shoot below.
My tutor has advised me that I need to work on the originality of this project by proposing a unique way of promoting the beauty collection. This issue is something I have struggled with throughout the production of this project because whilst I am aware I need to make this advertising campaign new and original from what Victoria’s Secret has already done, I must ensure that I keep with the brand image so it is easily recognisable by viewers as a Victoria’s Secret advertising campaign. To gain a better understanding of what I can do to make this original I will further analyse my competitors and look at what they are doing to stay fresh, original and up to date whilst promoting their products.
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