I am unsure about how I want my layout to look so to get some inspiration and insight as to how a Victoria’s Secret publication is laid out I have looked at there 2013 swim and lingerie catalogues. (shown on left)
I like the way
that the images take up the majority of the page because I feel it makes a bold
statement and draws the viewer in. This is something that I will do on my
layout because as well as people looking at the products; I want the images to
predominately be the focus. I also like the simplicity of these layouts; I feel
that is not to crowded, which allows the viewer to focus on the product and in
turn makes a bolder statement. This is something that I will do on my layout as
I believe that simplicity is effective and let the images speak for themselves.
Personally I feel that layouts that are very busy are hard to look at and
distract you from the product or image that display. For my look book I plan to
have one image per page as well as one or two of the products. I love the text
used across the pages for instance, on the blue page with Candice Swanepoel, it
say in bold writing, “Always Very Sexy”. This is simple, effective and clearly
states what collection it is. This is something I will aim to do for each of
the collections across the layout for my look, along with a sentence that will
sum up are make a statement about the collection.Whilst I want the layout to show resemblance to a Victoria’s Secret catalogue I do not want it to mirror one. I want to put my own personal touch on the layout; I realize that it also needs to be different as it is selling beauty products and not lingerie or swimwear. Below I have looked at a various beauty editorials from Glamour, Cosmopolitan and Elle magazine, as these are magazines that my target market would read.
Here I have
taken into account the position and size of the image on the page, the position
of text and headlines where products are placed on the page. I have noticed
that if the models are slightly turned to the side in the images, they are
always facing what would be the inside of the page. This is something I will
make sure I do when placing my images because it ensures that the images flow
well together on the page. When looking at the text, I have noticed it is
always set of to the side and where it can, avoids going over the face. I think
that this is important to consider when creating my layout. I plan to include
more text than there is on the Victoria’s Secret catalogue because when selling
beauty products it needs more to explain the colour, texture and purpose of the
product, where as lingerie and swimwear can sell itself. However I feel that
the text is something that needs to accompany the image and not take center
stage, so I plan to place it to the side of the image. I have also looked at the size and position
of the products. In these editorials products are featured on the side and are
substantially smaller than the featured image. I plan to have my products
slightly bigger and more centered than this because the purpose is to sell
them. I have decided not to have makeup swatches on my layout because I think
it will overcrowd the page and will be unnecessary.
Overall, I think that the research and analyses of these two different types of layouts have been effective in helping me to make decisions and have a clearer idea for the layout. The main purpose of my look book will be to advertise and sell the products, However, recently monthly magazine’s produced by stores such as Topshop and River Island have began to get more popular and prominent on the high street. From this I have decided to make my look book reflect these magazines by ensuring that the images and looks are as big a part of the look book as the actual products are.
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