Getting the sample made

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After taking the PDF document of my layout to the printers I was told that the size of the document was too big to print on their printers, however they agreed to make it smaller and print off a sample for me. I wasn’t planning on getting a sample printed however I am glad I did because there was a few problems that needed changing.

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I love the new size of the look book, it felt right when I held it in my hands and was the perfect size to hand out in store and for customers to fit in their handbags. However, the front cover had been printed of in silk paper and when folded had made awful white crease lines across the spine. After carrying the same around in my bag for a few days the front and back cover had worn really badly. This is something that I could not have as it made the whole booklet look tatty and cheap. I discussed alternative paper to use for the front and back cover, they were then able to print the front and back cover in a matte paper with a gloss finish on top so it would know wear or show crease marks down the spine.

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The second problem was that the spreads did not match up the way I set them up on InDesign. This was because images could not printed on the other side of the front and back cover. To solve this problem I had to add an extra page, which would be blank on one side at the back of the look book. I also had to get rid of the image that was opposite the introductory paragraph, this was a hard decision to make because I really love how those two first pages looked together. However, it was more important that the spread were lined up the way I set them up, otherwise the whole concept of the collections wouldn’t make sense

--> After making these changes and have numerous discussions with staff at the printers I sent the final layout to print. I am so glad that I went into the printers to get this look book printed rather than sending it off online or just emailing it to them, because if I hadn’t I wouldn’t of been aware of these problems and been able to get a sample printed.