Advertising boards

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As part of the outcome for this project I have decided to create three advertising boards that would be displayed in store. From my time working at Victoria’s Secret I know that large advertising boards showcasing the newest collections where frequently featured throughout the store. This is something that was very effective in selling new collections and grabbing the attention of customers. They also looked great around the store, as the supermodels are such a big part of the Victoria’s Secret it contributed to the interior of the store portraying the brand image. Images of these advertisements in Victoria’s Secret stores are shown below. 

 

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I chose to only do three advertising boards for the core themes, which are, Very Sexy, VS Pro and Dream Angels. I decided to do these themes because they are collections that would be sold all year rather than the limited edition collections, which are sold by season. The advertising boards are featured below. All these images have been printed off on A1 gloss paper.

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I decided to have the brand logo across each of the boards in pink, black or white depending what would stand out better. I can’t give a particular reason as to why I did this; it just felt right to put it across the top. To begin I was only going to have the logo on the image. However I felt that as this was for advertising purposes I needed to put the title of the theme as well as phrase to entice customers to explore and buy the collections. I chose the font in accordance the to theme. I felt for Dream Angels I could have something slightly more feminine a girly, whilst I wanted the Very Sexy theme font to be bold to reflect the theme and the image. I chose a similar bold and clear font for VS Pro as it is advertising professional and essential products.