For my final major project I
propose to create a new colour palate and advertising campaign for the
Victoria’s Secret 2014 annual makeup collection. This project will consist of a
small trend package to determine the colour palate for the 2014 collection. It
will also produce three in store advertising boards, a look book that will
showcase the beauty looks and colour palates, a leaflet that would be handed
out in store as promotional material to advertise the range and a mock up of a
billboard that would be featured throughout London.
This journal will document my
reflections and research throughout the production of this project until I
reach the final outcome.
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